As we start to get into pre-summer planning mode, the results of our “dry January” efforts are starting to pay off and we are counting down the days until our sunny holidays. Bikini shopping season is just around the corner and this year you’re planning to step up your beach style!
So, whether you like to keep your beach attire simple or fancy, the world of swimwear is ever-changing so there’s always a new trend to get excited about. Keep your eyes open for the new spring/summer 2018 trends, on your favourite swimwear sites, blogs and social media. The key is finding the right styles to flatter your body whilst maintaining an element of comfortability. Maybe your planning on hitting the trendy beach clubs and pool parties, in which case comfortability goes out the window and your vibe is more poolside pin-up.
Needless to say, the millions of Instagram enthusiasts and brand influencers across the globe will be packing their oversized pool floats and cramming as many bikinis as they can in their suitcases, in their quest to capture the perfect holiday pics.
Some of my personal beachwear brand favourites such a Vix and Mellissa Odabash, have ranges of swimsuits and bikinis, kaftans and cover ups that appeal to all ages and body shapes. Yes, they are in the higher budget range but they are well made and stylish and their timeless designs mean you can wear them year after year. Investment pieces for sure!
Younger fashion brands like Missguided.com and Boohoo.com are certainly keeping up with the current trends and offer catwalk looks and celebrity inspired pieces at affordable prices.