NewReg.co.uk, the UK’s strongest personalised number plate brand are perhaps one of the best examples of premium domain marketing. They were the first number plate dealer to sell on line, using ecommerce back in 1996; they were probably one of the very first websites to use the internet commercially in the UK!
When New Reg decided to rebrand over 20-years ago, they were looking for a brandable domain name that best suited their market. And because they’re in the business of supplying new registrations for UK vehicles, they opted for the commonly used abbreviated term ‘reg’. They didn’t stop with just one domain, acquiring over 200 domain names and cornering the internet market in their industry sector.